About Us

Mazen Tannir

Maz is a results-driven advertising leader with over 24 years of experience in media strategy, client growth, and operational leadership. He has a proven track record of driving revenue growth, optimizing ad spend, and building high-performing teams. His expertise spans traditional and digital media, including programmatic, Google, and social platforms.

Throughout his career, Maz has led media strategies across 30+ countries, working with brands in agriculture, e-commerce, healthcare, and financial services. In his roles in agencies, he managed a $4M annual media portfolio, increased ROAS from 3X to 8X, and secured over $100K in free media placements for nonprofit clients.

Beyond media strategy, Maz is passionate about mentorship and thought leadership. He has spoken at industry conferences, authored blogs on advertising innovation, and served as a professor at George Brown College. He was also the founding chair of IAB Canada's Diversity & Inclusion Taskforce, shaping industry-wide DEI initiatives.

Now leading Aligned Communications, Maz partners with agencies and brands to deliver media strategy, planning, buying, RFP consulting, and analytics. His hands-on approach ensures clients achieve measurable results, smarter media investments, and sustainable growth.

Our Services Find Me on LinkedIn